Education & Publication

Education and Publication

In relation to Marketing and Entrepreneurship, I held an MSc International Marketing Management from Leeds University Business School, University of Leeds & an MBA from Dundee Business School, Abertay Dundee University. 

Following on a doctoral scholarship offer from Aberdeen Business School, the Robert Gordon University, I carried out my PhD and awarded Doctor of Philosophy. Undertaking a phenomenological approach, my research was conducted by employing CAQDA. Being multi-disciplinary, the research examined innovation, entrepreneurship and marketing functions using virtual networks in biotech firms in the healthcare sector and provided practical implications.  In addition, I obtained a PGCE at the University of Lincoln.
Research Publications and Projects

Peer reviewed journal articles

Hardwick, Jialin and Anderson, Alistair R. (2019). Supplier-customer engagement for collaborative innovation using videoconferencing: A study of SMEs. Industrial Marketing Management. 80 (July), pp.43-57.

Anderson, Alistair R. and Hardwick, Jialin (2017). Collaborating for innovation: The socialised management of knowledge. International of Management and Entrepreneurship, 13 (4), pp.1181-1197.

Ardley, Barry; Hardwick, Jialin; Delarue, Lauriane & Taylor, Nick (2016). Mobile phone purchasing and brand presence on Facebook. International Journal of Online Marketing, 6 (2), pp.18-33.

Hardwick, Jialin; Anderson, Alistair R.; Cruickshank, Douglas (2013) Trust formation process in innovation collaborations: Networking as knowledge building practices. European Journal of Innovation Management, 16 (1), pp.4-21.
 
Hardwick, Jialin; Cruickshank, Douglas; Anderson, Alistair R. (2012). Innovation in small businesses: Comparing face-to-face with virtual networking. Journal of Business Strategy, 33 (5), pp.51-58.

Research projects


Investigating understanding and use of NHS emergency 999 111 services: A scoping study - awarded £3300 by College of Social Science Research Fund, University of Lincoln, UK, 2012.



Entrepreneurial networking in enhancing entrepreneurship and innovation - awarded £32250 by PhD scholarship, Aberdeen Business School, Robert Gordon University, UK, 2003.



Book chapter

Ardley, Barry; Taylor, Nick & Hardwick, Jialin (2020) Developing Entrepreneurial Marketing Competences. In: Nwankwo, S. & Gbadamosi, A. (Ed.) Entrepreneurship Marketing: Principles and Practices of SME Marketing (2nd Ed.). London: Taylor & Francis Group. ISBN 9781138585232.

Hardwick, Jialin; Delarue, Lauriane; Ardley, Barry & Taylor, Nick (2014). Mobile phones purchases and consumer decision making process: The role of Facebook online advertising. In: Ozuem, W. & Bowen, G. ed. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities. ISBN13: 9781466665958.

Conference papers

Dr Jialin Hardwick & Dr Barry Ardley (2020), Virtual Technological Product Innovation and PGT (Post-graduate) Students' Marketing Project Experiences. In:Teaching and Learning Conference 2019-20, Lincoln International Business School, University of Lincoln, Lincoln, UK, 10th June 2020.

Ardley, Barry & Hardwick, Jialin (2017). Cannons and competences and critique: Delivering an undergraduate entrepreneurial marketing module, In: Academy of Marketing Annual Conference, 3rd - 7th July, University of Hull.

Hardwick, Jialin (2016). Virtual interactions via videoconferencing in open innovation. In: High Technology Small Firms (HTSF) Conference on Technology based Entrepreneurship, British Academy of Management, 14 & 15 June 2016, University of Liverpool Foresight Centre, Liverpool.

Hardwick, Jialin; Essam, Nadya; Windle, Karen; Togher, Fiona; Siriwardena, Niroshan; Phung, Viet-Hai; Vowles, Valerie (2015). Patient understanding of NHS 111 service: An exploratory study of patients aged 65 and over. In: the Health Service Research Network (HSRN) Symposium, 1st & 2nd July 2015, Nottingham Conference Centre, Nottingham.

Hardwick, Jialin; Essam, Nadya; Windle, Karen; Togher, Fiona; Siriwardena, Niroshan; Phung, Viet-Hai; Vowles, Valerie (2014). Experiences and understanding of 999 and 111 services of people 65 and over. In: Lincolnshire Community Health Service NHS research forum, 25th June 2014, Bridge House, University of Lincoln, Lincoln.

Togher, Fiona; Essam, Nadya; Windle, Karen;  Hardwick, Jialin; Siriwardena, Niroshan; Phung, Viet-Hai; Vowles, Valerie (2014). Investigating the understanding, use and experiences of older people in Lincolnshire accessing 999 and NHS 111: A scoping study. In: the Health Service Research Network (HSRN) Symposium, 19 & 20th June 2014, Nottingham Conference Centre, Nottingham.

Hardwick, Jialin; Anderson, Alistair R.; Cruickshank, Douglas (2004). Patterns and trends in entrepreneurial network literature: 1993 - 2003. In:13th Nordic Conference on Small Business Research. Tromoso, Norway, 12 - 15th June 2004.


Other research projects:

Sponsorship and relationship marketing, Research Project (the launch of 3 Mobile, UK, funded by TBWA Limited UK, London), Leeds University, May 2003.

Herbal Medicine in the UK, Research Project, Abertay Dundee University, May 2001.

Academic Conference Presentations

Hardwick, Jialin & Anderson, Alistair (2021) Collaboration in New Product Development using Videoconferencing in Entrepreneurial SMEs. In: Digitalisation Research Theme Showcase, 11th June 2021, University of Lincoln.

Hardwick, Jialin; Ardley, Barry & Taylor, Nick (2020), Developing Entrepreneurial Competences through Entrepreneurial Marketing (EM), Research Showcase 2019-20, Lincoln International Business School, University of Lincoln, Lincoln, UK, 19th August 2020. The webpage link is at: https://www.youtube.com/watch?v=iNekWOxdJ70.

Book review

Hardwick, Jialin. Book review on Fundamentals of Marketing (2017), Oxford University Press.

Hardwick, Jialin (2012). Book review on Total Relationship Marketing, 3rd Ed. Routledge.

Membership
Member of British Academy of Management
Member of Academy of Marketing

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