My Profile
*Independent Researcher in Strategic Innovation, Digital Technology, Entrepreneurship & Marketing
*Multi-award winning, Senior Lecturer in Marketing, Strategic Innovation & Digital Technology
*Programme Leader, MSc Marketing with Luxury Brands (2018 - 2022);
- Lincoln International Business School, University of Lincoln (April 2011 - Sept. 2025)
*Fellow, the Higher Education Academy
As an independent researcher, I successfully completed Executive Education Strategic Innovation programme, University of Oxford Said Business School, UK in 2025, an overall grade 83.8%.
Formally a Senior Lecturer, my work involved research & teaching at UG & PGT levels, supervising dissertations and knowledge exchange projects in Marketing, Digital Technology, & Strategic Innovation of new products/or services, the Healthcare Management, teaching modules in Marketing and Innovation, and conducting research in my interest areas.
Prior to the senior lecturer post, I carried out consultancy work in Business Management and Marketing for the biotechnology firms in Aberdeen and taught at Aberdeen Business School, the Robert Gordon University where I earned a PhD scholarship and was awarded PhD in Business Administration.
Prior to the senior lecturer post, I carried out consultancy work in Business Management and Marketing for the biotechnology firms in Aberdeen and taught at Aberdeen Business School, the Robert Gordon University where I earned a PhD scholarship and was awarded PhD in Business Administration.
I had an MSc in International Marketing Management at Leeds University Business School, University of Leeds (which included a dissertation based on a research project in Relationship Marketing and Sponsorship, working with TBWA - Advertising Agency, London. The project was in connection to the launch of 3 Mobile, UK), and I held an MBA at Dundee Business School, Abertay University.
Linking theory to practice and vice versa, I've worked on the research projects including practice-based as well as academic research and practised relationship marketing, entrepreneurship and innovation in technology-based healthcare organisations, including both SMEs and large companies with managerial roles in general management and inter-organisational collaboration regarding product/service development in one of the joint ventures of Sinopharm Group Co. Ltd. (Sinopharm has been listed in Fortune Global 500 companies by Financial Times), joint venture of Sumitomo Pharmaceuticals Co. Ltd. and PingAn Life Insurance Company Ltd. (PingAn Insurance Group Co. Ltd. has been listed in Fortune Global 500 companies by Financial Times).
*Organised and presented at International News and Press Conferences for new medical products release while working in Sumitomo Pharmaceutical Co. Ltd.
I'm interested in supervising PhD students in the following areas:
*Strategic Innovation
*Industrial marketing
*Entrepreneurship
*Collaborative relationships
*Digital Technology
AWARD Highlight
- Research Project Award, £11,400, XiAn JiaoTong-Liverpool University, UK-China, 2022.
- Teaching Innovation Award, £1,000, Lincoln International Business School, University of Lincoln, UK, 2020.
- Individual Merit Award, University of Lincoln, UK, 2018.
- PhD Scholarship, £32,250, Aberdeen Business School, Robert Gordon University, UK, 2003.
PURSUIT
- Ongoing learning into the areas of my interests and of new knowledge in computing;
- Exchanging and sharing knowledge and skills with people and acknowledging their efforts and work;
- Contributing to the value creation of society.
